![](http://pennandink-ny.com/cdn/shop/files/FOTO23_013.jpg?v=1647956580&width=1920)
1. AWARENESS
Create awareness among consumers by communicating about our sustainability practices.
- Report on how we care for planet
- Report on how we care for people
- Report on how we improve our way of working
![](http://pennandink-ny.com/cdn/shop/files/W21LAB-255.jpg?v=1656668438&width=2048)
2. PLANET
Reducing our impact on the planet by using more environmentally friendly materials and processes to make our products.
- Sustainable materials
- Animal welfare
- More sustainable and transparent production
![](http://pennandink-ny.com/cdn/shop/files/bozhin-karaivanov-vwUmBoT5_eA-unsplash_zw.jpg?v=1655989131&width=640)
3. PEOPLE
Respecting people and their rights within our own business and our supply chain
- No Child labour;
- No Forced labour;
- Discrimination and gender;
- Freedom of association and collective bargaining;
- Payment of a living wage;
- Safe and healthy workplace;
![](http://pennandink-ny.com/cdn/shop/files/W21LAB-251.jpg?v=1656668438&width=1635)
4. IMPROVE
Improving our way of working. Through education and sustainable business operations.
- Increase knowledge of our team about sustainability and circularity
- Explore circular innovation with suppliers
- Sustainable packaging
- Waste reduction at head office/stores.
- No incineration or landfill of our products (end-of-life)